Just because cruise ship guests are playing and relaxing doesn't mean they don't want to use their phones. The problem is that on-board Wi-Fi is notoriously costly - guests are compelled to buy full Internet service even if only requiring voice or text services. Often ship Wi-Fi only allows for communication between apps such as iMessage and Viber and not a user’s own phone number. The downside to seeing spectacular sunsets or relaxing by the pool is that travellers cannot connect with family and friends by simply texting or calling using their own mobile phone, there’s a complicated set-up that needs to be planned before holiday-makers ever leave port. But the award-winning AccuROAM platform solves these problems while giving cruise line operators an easier, more profitable solution for text and voice over Wi-Fi services.